Virtual summits are one of the most unsaturated methods to rapidly generate leads in 2021. Just hosting 1 virtual summit event can rapidly propel your brand to the big leagues with great new partnerships, new leads & referrals, authority boost, content that can be used for years to come and so much more. In this guide, I will cover all the main benefits of hosting a virtual summit. Next, we will take a look into how to organize a successful virtual summit for your SaaS company. But first, let me share my own experience on how a single virtual summit helped me scale a few SaaS companies while increasing brand authority. Virtual Summit – Wiremo case study.Wiremo.co is a customer review platform for e-commerce. I work with wiremo.co as a growth coach and consultant. 2 months ago, as part of my growth strategy, I decided to organize a virtual summit for Wiremo. The aim was to use this summit as a platform to build brand awareness, establish strategic relationships, create influential content, and get leads for the SaaS. I decided to organize a summit around Black Friday and invite top influencers in the industry to share their best Black Friday growth hacks. I just finished running this summit here – https://ecommerce-event.wiremo.co/ Here are the results from the event: 1) 400+ registrants for the summit. 2) Got 2 lucrative sponsors that covered the entire cost of running the summit! As a direct result of this, we not only broke even but actually made a profit before even starting the actual event! 3) Generated valuable industry-specific leads that we funneled into our drip campaigns. 4) The summit helped us share our brand name with some of the top minds in our industry. This helped us rapidly scale our authority and influence in the niche. 5) The summit helped us build strategic relationships with potential partners that were previously inaccessible to us. This summit helped us leverage the platform to get connected with them and discuss business opportunities. And in fact they referred their contacts to me to become speakers, they did the hard work for me! 6) A very well known agency in the Ecommerce world asked Wiremo to speak to their team during their weekly educational internal sessions – score! 7) We generated 9+ hours of high-quality informational content that we will be able to repurpose on social media for the next 12 months. 8) We got high-quality interviews that we later transcribe and publish as blog posts, leveraging the thought leader’s name on our blog articles. This can also be used as a tool to build further relationships. 9) We generated a bunch of organic backlinks from high authority blogs in our industry. This will boost Wiremo’s SEO. But can you really pull it off? Who should run it? How should you organize a summit? Hold your horses, here we go! The post Virtual Summits: Why you should host a virtual summit in 2021 for your SaaS first appeared on Natalia Luneva. from https://www.natalieluneva.com/organizing-virtual-summits/
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Natalie Luneva is a growth and leadership coach for SaaS founders. She worked with over one hundred companies. Drawing from her 10+ years of marketing and team leadership experience, Natalie helps bootstrapped SaaS founders scale their startups, get unstuck and grow as successful leaders. ArchivesNo Archives Categories |